Sunday 29 November 2015

Grand Opening Event of SPAO, MIXXO and WHO A.U


Breaking News!!
Guess which 2 K-POP stars will Parkson be inviting to join the Grand Opening Event of SPAO, MIXXO and WHO.A.U on 11th December 2015 at Pavilion KL?
1. LIKE: SPAO Malysia Facebook
2. COMMENT: Write down 2 names of the K-Pop stars who you think will be here
3. SHARE THIS POST: Let your friends know about this event! ( Don't forget to set it to public)
4. You only have ONE shot! Don't edit your answers!
PRIZE: 2 lucky winners will receive a Special Gift from the K-Pop stars and a group photo opportunity!
Winners will be selected randomly based on correct answers.
Contest ends: 9.00pm on 1st December 2015.
Winner announcement: 2nd December 2015.
For more information, please email spao@parksonbranding.com.

Tuesday 24 November 2015

SPAO, MIXXO, WHO A.U Officially Open Their Doors On Friday 27th November 2015



SPAO TO BRING ON FASHION GAME ON 27 NOVEMBER 2015 

SPAO is the first original S.P.A (specialty store retailers of private label apparel) label launched by one of the biggest fashion retailer in Korea, E-Land Group. The global clothing brand shop bears a striking resemblance to Japan’s largest apparel retail chain. It is Korea’s leading brand shop that offers a large variety of items including casual wear to men’s suits, women’s suits, children’s clothing, underwear, sportswear, and accessories. It also offers product lines co-produced with top-notch designers. The brand collaborates with Korean entertainment powerhouse SM Entertainment on its marketing. Besides AOA from FNC Entertainment, the brand is currently endorsed by EXO and Super Junior‘s Eunhyuk, Leeteuk, and Donghae. SPAO is made with the vision of a simple yet personalised style. They are of high quality materials marked at very affordable prices for the mass market. After the success of their stores in Korea and Japan, SPAO is opening exclusively at Parkson Department Store in Pavilion Kuala Lumpur (Level 3) in November 2015. 

MIX UP YOUR STYLE WITH MIXXO THIS NOVEMBER 2015 

Mixxo is a top name in women’s apparel and is derived from the word ‘Mixology’, which is the skill of preparing mixed drinks. This translates perfectly in the freedom shoppers have to mix and match from the variety of basics and collections from Mixxo. Mixxo is set to debut in Malaysia this November 2015 exclusively at Parkson Pavilion. The brand mainly targets women in their 20s to 40s and will be suitable for all occasions – work, leisure and parties. Mixxo outfits are designed exclusively to fit the Asian women’s physique. Mixxo unveils exclusively at Parkson, Pavilion (Level 4) in November 2015. 

Laid back style with WHO.A.U 

WHO.A.U represents the Californian culture, freespirited and active lifestyle of this laid back destination. WHO.A.U brand was created based on six different concepts of the Californian culture: Outdoor, Campus, Street, Sports, Farm and not forgetting, the Beach. The foundation of product and marketing for the brand is very much represented through these themes. WHO.A.U also incorporated the 50-60’s in California, which was an abundant time for the Western Pioneer. This era reflects the challenger’s spirit and personifies contemporary, casual style that symbolizes the signature look of WHO.A.U Ideal for the sporty, active and fun-loving young man. WHO.A.U will be available exclusively at Parkson Department Store in Pavilion Kuala Lumpur (Level 5) in November 2015. 

Friday 20 November 2015

Oh!K Increases Same Day Offering with Exclusive Premiere of ‘Sweet Mob Family’



Oh!K’s latest comedy gives viewers a sneak peek into the life of hard-nosed gangster Yoon Tae-soo (Jung Joon Ho) and his demanding family! Based on popular Korean film, ‘Marrying the Mafia’, ‘Sweet Mob Family’ shows how a man can live his life in two very different extremes.


Trying to find a balance between being a dependable family man at home and a well-respected gang leader in the work place, Tae-soo often finds himself in hilarious and unfortunate circumstances. Often bullied by his wife, Kim Eun Ok (Moon Jung Hee) and his son, Sung Min (BtoB singer, Lee Minhyuk), he is definitely a long way away from living the perfect life!

This season, the situation takes a turn for the worst when his son starts to date Hyun Ji (Girls Day singer, Minah), the daughter of Baek Ki Bum (Jung Woon). Known as Tae Soo’s long-time friend turned arch-enemy, will the rival-dads reconcile for the sake of their children or continue in their fight to become the ultimate mafia king?


‘Sweet Mob Familyis a comedy to be enjoyed by the whole family! Catch the premiere, same day as Korea on Thursday, 19 November 2015 at 8.55pm.

Sweet Mob Familyairs exclusively on Oh!K, Astro Channel 394. For more information, please visit www. http://www.ohk-tv.com.


Monday 16 November 2015

11street Announces Future Plans to Reward Consumers at ŒLOVE 11¹, its First Korean-Inspired Celebration Event


Online marketplace 11street (www.11street.my) announces that it will be organising its first annual celebration event, ‘LOVE 11’ for the public on November 11th. The celebration will offer significant giveaways worth RM1.1 million in total, along with celebrity stage performance by Korean entertainer HaHa, and a series of exciting programmes starting from 12noon at LOT 10 shopping complex, Kuala Lumpur.

Hoseok Kim, CEO of 11street says, “We are thrilled to select November 11th as a day to celebrate and to give back to Malaysian shoppers. In fact, November 11th does not only refer nicely to our brand name, it is a day that 11ST Korea celebrates annually by rewarding their customers with great benefits because in Korea, November 11th is popularly known as a day where people show affection to their loved ones through the gesture of exchanging Pepero.”

“As such, we see today as the perfect day to host our very first ‘LOVE 11’ celebration, where we will be announcing major and future benefits for our customers. On this special day, we will give away prizes, gifts and shopping credits. Additionally, the celebration will see distributing 11,000 boxes of Pepero as its shape resembles number ‘1’ and is symbolic to 11street,” Kim adds.


 LOVE 11’ Celebration with Celebrity Performances & RM1.1 million worth of Giveaways
With the growing popularity of Korean culture in Malaysia, what better way is there for 11street to thank its customers than with a special appearance by Korean entertainer, HaHa. Best known as the co-host of Running Man, HaHa will not only be performing, 11street will also be offering fans a chance to meet and have a photo session with him.
Upcoming Malaysian actress and 11street’s brand ambassador, Emily Chan will be there to join in the fun and witness the ‘LOVE 11’ celebration at LOT 10 shopping complex where the public will receive a total RM1.1 million worth of gifts, prizes and discounts which include the 11 attractive prizes from the ‘Snap and Win’ contest, lucky draw as well as the gifts giving out at booths by participating brands such as SONY, Samsung, Kinohimitsu, K-market, BONIA, Lenovo, SASA, NESCAFÉ, Thermos®, and WindRider.

‘LOVE 11’ celebration will also see three lucky winners from its ‘11street Genie’ campaign to have their dreams fulfilled on November 11th – be it exploring the world, visiting Korea, getting a make-over for your house or extensive grocery supplies. Log on to the ‘11street Genie’ page to find out more.
Last but not least, Maybank, the exclusive bank partner of the event, will offer 500 pcs of 15% discount coupons everyday to Maybank card users who shop at 11street from November 1st until November 30th.

“We have lined up a host of exhilarating activities and we are eager to share and celebrate this meaningful day with Malaysian consumers. So do mark your calendars and we look forward to seeing all of you there at our ‘LOVE 11’ celebration,” Kim ends.


Visit 11street’s official social media channels (Facebook, Instagram, and LINE) to find out how to participate in the upcoming ‘LOVE 11’ celebration and win an exclusive photo opportunity with HaHa.