LINE Rolls Out New Features for Personalised Experience

LINE Rolls Out New Features for Personalised Experience

• Brand new features to allow immense customisations according to user preferences, including LINE character themes and social-oriented user interface on Official Accounts
• Added security features to provide users a safe and convenient personal mobile space

Kuala Lumpur, May 29, 2013 – LINE, the world's leading mobile messenger, announced the launch of 3.7.0 update for Android and iOS smartphones. The new 3.7.0 version demonstrates LINE’s constant pursuit of advancement as a mobile messenger that provides users with a more personalised experience.

With the 3.7.0 update, users can customise their messenger interface with various themes. A Cony theme is available in the new version with other themes to be released in various phases, including the ones based on other LINE characters such as Brown. LINE has also infused social-oriented user interface to its previously chat-based-only Official Accounts to enable users to browse and share content more interactively. Without having to add any Official Accounts as friend, users have been granted access to preview the Home and Profile Page. Once added as a friend, all content on the Official Accounts can be posted on each user’s Timeline.

The new 3.7.0 version also comes with an added security feature that further augments user’s personalised experience. Users can now conveniently block or report other unknown users and hence avoiding unsolicited messages or suspicious group invitations. The added safety feature demonstrates LINE’s endeavors in taking one step ahead to address the increasing mobile internet conundrum, especially spam to ensure that mobile experience is kept to user’s personal space.

Mr Simeon Cho, General Manager of Global LINE Business said, “While evolving into a comprehensive mobile ecosystem, LINE will continue to develop new innovative ways to strengthen our intrinsic value as a mobile messenger. By second half of the year, users can expect many exciting features and user-friendly improvements to allow further customisation of mobile user experience. LINE will incessantly invest and evolve into a smartphone life platform that is integral to the lives of people around the world.”

Beyond the new features, LINE has also raised the level of convenience for the application. Sharing and storing photos has become easier with the ‘Photo’ feature in the chat room that shows all previously shared photos on one page. The joyful communication experience on LINE can also be enjoyed at the office or home with the recently upgraded PC messenger available for Windows and Mac OS X. LINE’s PC version is perfectly interlinked with the mobile messenger to maximise user convenience. In addition to the basic features such as free chat and voice calling, users can use the PC messenger to share large files in Microsoft Office format- ideal for school or office communication between colleagues.