SPAO is the first original S.P.A (specialty store retailers of private label apparel) label
launched by one of the biggest fashion retailer in Korea, E-Land Group.
The global clothing brand shop bears a striking resemblance to Japan’s largest apparel retail
chain. It is Korea’s leading brand shop that offers a large variety of items including casual
wear to men’s suits, women’s suits, children’s clothing, underwear, sportswear, and
accessories. It also offers product lines co-produced with top-notch designers.
The brand collaborates with Korean entertainment powerhouse SM Entertainment on its
marketing. Besides AOA from FNC Entertainment, the brand is currently endorsed by
EXO and Super Junior‘s Eunhyuk, Leeteuk, and Donghae.
SPAO is made with the vision of a simple yet personalised style. They are of high quality
materials marked at very affordable prices for the mass market. After the success of their
stores in Korea and Japan, SPAO is opening exclusively at Parkson Department Store in
Pavilion Kuala Lumpur (Level 3) in November 2015.
MIX UP YOUR STYLE WITH MIXXO THIS NOVEMBER 2015
Mixxo is a top name in women’s apparel and is derived from the word ‘Mixology’, which is the skill of
preparing mixed drinks. This translates perfectly in the freedom shoppers have to mix and match from
the variety of basics and collections from Mixxo.
Mixxo is set to debut in Malaysia this November 2015 exclusively at Parkson Pavilion. The brand mainly
targets women in their 20s to 40s and will be suitable for all occasions – work, leisure and parties.
Mixxo outfits are designed exclusively to fit the Asian women’s physique.
Mixxo unveils exclusively at Parkson, Pavilion (Level 4) in November 2015.
Laid back style with WHO.A.U
WHO.A.U represents the Californian culture, freespirited
and active lifestyle of this laid back
destination.
WHO.A.U brand was created based on six different
concepts of the Californian culture: Outdoor,
Campus, Street, Sports, Farm and not forgetting,
the Beach. The foundation of product and
marketing for the brand is very much represented
through these themes.
WHO.A.U also incorporated the 50-60’s in
California, which was an abundant time for the
Western Pioneer. This era reflects the challenger’s
spirit and personifies contemporary, casual style
that symbolizes the signature look of WHO.A.U
Ideal for the sporty, active and fun-loving young
man.
WHO.A.U will be available exclusively at Parkson Department Store in Pavilion Kuala Lumpur
(Level 5) in November 2015.
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