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˗
LINE launched Official
Accounts for rising stars Neelofa, Nazim Othman
and Fizo Omar
and Fizo Omar
˗
The three new celebrities
have also joined LINE’s new wave of popularity in Malaysia by starring in a
series of the TV commercials
˗
LINE is one of the
fastest growing mobile messaging services in the world as surpassing the 200 million-milestone
globally only 25 months after
its initial launch
[Tuesday, 23 July 2013 – Kuala Lumpur] LINE,
the world’s hottest mobile messaging platform, yesterday launched Official
Accounts for three Malaysian celebrities, Neelofa, Nazim Othman and Fizo Omar. The leading mobile messaging platform has attained
exponential growth since its launch in June 2011, with a record number of 200
million users worldwide and ranked as the number 1 app in the free app category for 47
countries including Malaysia.
These
new Official Accounts will enable LINE users to befriend these rising stars of
Malaysia and communicate directly with them on LINE. Fans can follow their updates
and interact with them in real time during ‘On Air Mode’, where they can read
and respond to messages from LINE users.
“The
addition of the three new celebrities on Official Accounts is in line with our
ambition to grow our user base in Malaysia and strengthen the emotional
connection with users as we evolve to become a true Smartphone Life Platform.
It represents a big part of LINE’s continuous efforts in delivering localised
user experience, content and services to make LINE relevant to users not only
from all over the world, but also in Malaysia,” says Simeon Cho, General Manager
of Global LINE Business, LINE PLUS Corporation.
These
three rising Malaysian celebrities also recently filmed a series of four LINE
TV commercials as they unveil their personality and interaction as buddies, as
well as rivals too. In this entertaining series, while Neelofa and Nazim get to
relight their experience working together since the acclaimed drama series “Kau
Yang Terindah”, the addition of Fizo sparked new chemistry and friendships
among the three of them.
The
first edition of the TV commercial features Neelofa and her sister Nabila,
where the latter attempted to borrow a dress from Neelofa as they chat on LINE
using Stickers, text and voice messaging. The other commercials captured Nazim
and Fizo in action competing with each other on LINE Games.
Since
the TV commercials premiered on local television channels on 12 July 2013, the
messaging application tracked an increased daily download rate of over 200 per
cent in Malaysia. The rapid user growth bolsters LINE’s greater commitment to
continuously roll out more localised and tailored features for Malaysian
users.
Recently,
LINE has released a set of eight (8) special limited edition Ramadhan stickers
for Malaysians users in conjunction with the blessed Ramadhan fasting month and
upcoming Hari Raya Aidilfitri celebrations.
Each
sticker depicts global iconic LINE characters – Cony, Brown, Moon and Sally – in
a fun and animated way as they perform a variety of traditional customs,
including seeking forgiveness, salam
with each other, serving ketupat and balik kampung. Apart from sending
spiced-up mobile greetings on LINE, users are able to use the Ramadhan Stickers
to decorate their photos on LINE Camera.
LINE has also extended its partnerships with
local business entities to run the LINE's
Special Hari Raya Giveaway where LINE is giving away sampul duit raya (green envelopes) at various locations across Malaysia
throughout the Ramadhan and Hari Raya Aidilfitri season. These envelopes are
available for free at BHPetrol stations, Chatime outlets, Chaswood chain of
restaurants, Nokia outlets, as well as HotFM events.
On June, LINE has presented the localized stickers
exclusively dedicated to Malaysian users based on a popular Malaysian animation
icon, Upin & Ipin. Furthermore, LINE will continue to offer more fun and exciting
features, in addition to carrying out more locally-tailored marketing campaigns
to become an integral part of Malaysian users’ daily lives.
For
more information about LINE, please visit its official website http://line.naver.jp/en/.
Additional Links:
LINE Official
Blog: http://en.lineblog.naver.jp/
Neelofa’s TVC in English and Malay
·
English http://me2.do/FD0rMrOp
·
Malay http://me2.do/50hyxi84
Nazim Othman’s TVC in English and Malay
·
English
http://me2.do/FjyK7BpV
·
Malay
http://me2.do/FjyK7BpV
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