11street unveiled its online marketplace, www.11street.my, as the latest e-mall in Malaysia today. The online shopping platform was officially introduced and launched at NU Sentral Shopping Centre witnessed by His Excellency Cho Byungjae, Ambassador of the Republic of Korea.
First established in South Korea in 2008, 11street has grown and became one of the top global e-commerce marketplaces with 400,000 sellers serving over 30 million consumers worldwide. 11street also has presence in Turkey and Indonesia, known respectively as n11 and elevenia.
Chief Executive Officer, Hoseok Kim said that launching 11street in Malaysia is the company’s aspiration to offer a trustworthy and convenient online shopping platform for local consumers to shop for a great variety of quality products at competitive prices.
11street offers a wide selection of product categories such as Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including e-vouchers.
Kim said, “With an established global presence, one of the key differentiators of 11street is a good mixture of local and global brands, whereby buyers can enjoy shopping for high quality products not only from local sellers but also from credible sellers worldwide.”
“We are committed to bring onboard the latest and the most popular products from the overseas markets, especially Korea and other Western countries, to enrich the local consumers’ shopping experience at competitive prices.”
11street Offers a Price Competitive and Trustworthy Online Shopping Experience as Differentiator
Kim further shared, “At 11street, we strive with our sellers to make price competitive deals for the benefit of the Malaysian consumers. We recognized that in recent times, local customers are hard-pressed due to a combined effect of the recent general price increases as well as the rising costs of living. ”
“To offer our customers a stress free and enriched shopping experience affordably, we will be the first online marketplace in Malaysia to offer lowest price guarantee under the ‘SHOCKING DEALS’ section of our service that will enable local customers to continue enjoy shopping while saving more.”
He added, “At the same time, 11street has included additional product verification layers to ensure all products’ authentication as part of our effort to be a trustworthy online shopping platform and to protect our customers from counterfeit.”
Event Highlight: 11street Named Lee Min Ho and Emily Chan as Malaysia’s Brand Ambassadors
At the launch event, 11street introduced its official ambassadors, Lee Min Ho, a well-known South Korean actor from the popular television series, “The Heirs” and Emily Chan, a local film actress, known for her role as “Mimi” in the film “Kaki Kitai”.
Kim shared, “Lee Min Ho and Emily Chan were selected to be the faces of 11street as we believe that both of them represent our target audience well. This is especially true as their fun, pleasant and approachable public appearance will make it much easier for our consumers to associate our brand with them.”
“The appointments of the two brand ambassadors specifically for the Malaysian market clearly demonstrated our commitment to offer local consumers a pleasurable and satisfying online shopping journey.”
Both personalities were present at the event to interact and engage with the audience and fans. Lee, a heartthrob among the female fans signed autographs for several lucky contest winners.
Kim ended, “As the latest online shopping mall, 11street is a well localized online marketplace bolstered by our vast experience and know-hows gained from global e-commerce ventures and operations in Korea to bring the hottest deals and exclusive promotions to Malaysian consumers.”
11street in Malaysia is hosted by Celcom Planet Sdn Bhd (‘Celcom Planet’) which was established in November 2014. Celcom Planet is a joint venture between Celcom Axiata Berhad and a leading Korean e-commerce online marketplace provider, SK Planet Ltd. to launch its first online commerce service portal to the Malaysian market.
Supporting Quote from Celcom Axiata Berhad
“Leveraging on 11street’s platform and operations know-how, coupled with Celcom’s experience and local customer knowledge, we are confident that this collaboration will be successful as it signifies our commitment to enrich our customer’s digital experience,” said Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad.
Supporting Quote from SK Planet Ltd.
“We are excited and delightful with the launch of 11street in Malaysia. With our proven track records in e-commerce business gained from Korea, Turkey and Indonesia, we look forward to deliver a unique and engaging shopping platform well optimized to the local market.” said Jinwoo So, President and Chief Executive Officer of SK Planet.