KUALA LUMPUR, 26 November 2015 – Parkson, one of Malaysia’s leading retailers, is bringing the exciting street fashion of Seoul to Kuala Lumpur with the debut of three leading fast fashion, high street brands from Korea: SPAO, MIXXO and WHO.A.U. Set to open their doors on Friday, 27th November only at Parkson Pavilion, with much fanfare, the three brands are hugely popular in their motherland and will offer fashion-forward shoppers in Malaysia the chance to grab the latest trends and runway looks at affordable prices.
An invite-only preview party was held today, 26th November, at Pavilion KL’s Centre Court to showcase the exciting new brands to celebrities, fashionistas, lifestyle media and shopping mall landlords. Popular celebrities including Dafi, Lynn Lim, Chris Tong, Nazim Othman, De Fam girl band members Azira and Sophia, Cindy Chen and John Tan were dressed in the latest collections from SPAO, MIXXO and WHO.A.U. Ms Vivien Cheng, Executive Director of Parkson Retail Asia welcomed guests in her opening speech and in attendance were Puan Sri Chelsia Cheng, Lion-Parkson Foundation Chairman, as well as distinguished represenatives from Korean conglomerate E-Land Group. The 200 guests were then given a special tour of the new stores at Parkson Pavilion, spanning three levels.
SPAO For Men: RM129 –RM699
Level 3, Parkson Pavilion
(15,000 sq. ft.)
SPAO is the first original S.P.A.(specialty store retailer of private label apparel) brand launched
and Korea’s leading brand shop that offers a large variety of items including casual wear to men’s and women’s suits, sportswear and accessories.
The SPAO For Men collection features well-tailored suits, jackets, work pants and elegant office attire for the urban trendsetter. Offering the latest trends in men’s fashion from clothing to belts and ties and chic work bags, SPAO For Men will be a favourite of dapper, well-dressed gentlemen. The brand carries a collection of slim fit clothing and the sizes range from Small (S) to Extra Large (XL).
Collaboration projects for special collections include Disney, The Simpsons and Star Wars, which will be released next year with a limited edition collection. The brand also collaborates with Korean powerhouse SM Entertainment on its campaigns. Besides AOA from FNC Entertainment, the brand is currently endorsed by Super Junior ‘s Eunhyuk, Leeteuk, and Donghae.
SPAO is made with the vision of a simple yet personalised style. They are of high quality materials
marked at very affordable prices for the mass market.
Price range: RM39- RM499
Level 4, Parkson Pavilion (8,000 sq. ft.)
Mixxo is a top name in women’s apparel and is derived from the word ‘Mixology’, which is the skill of preparing mixed drinks. This translates perfectly in the freedom shoppers have to mix and match from the variety of basics and special design collections from Mixxo. The brand mainly targets women in their 20's to 40's and will be suitable for all occasions – work, leisure and parties. Mixxo outfits are designed exclusively to fit the Asian women’s physique. Clothing, accessories and bags that capture the latest runway trends will be on offer, which will make Mixxo the ultimate shopping destination for all trendsetters and fashionistas.
The brand also collaborates with Korean Kpop Girl Group, Girls' Generation-TaeTiSeo (TTS) on its many campaigns.
Price range: RM19 - RM549
Level 5, Parkson Pavilion (12,000 sq. ft.)
WHO.A.U represents the Californian culture, freespirited and active lifestyle of this laid back destination. The brand was created based on six lifestyle different concepts of the Californian culture: Outdoor, Campus, Street, Sports, Farm and not forgetting, the Beach. The foundation of product and
marketing for the brand is very much represented through these themes. WHO.A.U also incorporated the 50's and 60's in California, which was an abundant time for the Western Pioneer. This era reflects the challenger’s spirit and personifies contemporary, casual style that symbolizes the signature look of WHO.A.U Ideal for the sporty, active and fun-loving young man.
Expect varsity-inspired fashion that channels the jocks and cheerleaders of high school, vintage
California print tee’s, boyfriend jeans and great denim choices and a rugged but fashionable
approach for the active, young trendsetter.
For announcements on new arrivals and sales, please follow the brands on the following social media platforms:
SPAO IG: @spao_my FB: SPAO Malaysia #spaomy
MIXXO: IG: @mixxo_my FB: Mixxo Malaysia #mixxomy
WHO.A.U IG: @whoaumy FB: Who.A. U Malaysia #whoaumy