Thursday 11 July 2013

LINE Celebrates Ramadhan with Limited Edition Stickers for Malaysians



City, Country (July 9, 2013) – LINE, the world’s leading mobile messaging platform with 180 million users, announced today the release of its special Ramadhan sticker set dedicated to the users in Malaysia. LINE users can download the limited edition sticker set for free by adding the LINE Event Official Account to their friend’s list starting today until September 9, 2013.[1]  

The sticker set, which contains eight unique and expressive stickers, features LINE’s favorite original characters, Cony, Brown and Sally. Each sticker depicts these global iconic characters in a fun and animated way as they perform a variety of traditional customs, including seeking forgiveness, salam with each other, serving ketupat and balik kampung.     

With these stickers, users can spice up their chat and greetings on LINE messaging application throughout the Ramadhan season and Hari Raya Aidilfitri celebration. Dubbed as the new generation emoji, these stickers allow users to express their emotions graphically using the vivid and engaging LINE cartoon characters.

In addition to the stickers, LINE is also carrying out a series of local activities to extend the Ramadhan celebrations across Malaysia.

One of the notable activities includes the LINE's Special Hari Raya Giveaway where LINE is giving away green envelopes at various locations across Malaysia throughout the Ramadhan and Hari Raya Aidilfitri season. These green ang pows are available for free at BHP petrol stations, Chatime outlets, Chaswood chain of restaurants (TGIF, Italiannies, Bulgogi Brothers, Chawan, Watami, Markethall and more), Nokia outlets, as well as HotFM events.

These special offerings are part of LINE’s continuous effort to roll out more localised and tailored features for Malaysian users. Recently, LINE has released various customised services such as Official Account of local celebrities and free Upin & Ipin sticker set exclusively for Malaysian users. 

Please see below for more information on LINE’s special events in conjunction with Ramadhan and Hari Raya Aidilfitri:

v LINE’s Limited Edition Ramadhan Stickers
      Download Period: July 9 – September 9, 2013
      Download the special limited edition of Cony & Brown stickers for Ramadhan by adding LINE Event Official Account
      Valid for 180 days after download  

v LINE’s Facebook Contest with LINE Camera
       Contest Period: Tues. July 9 – Sun. Aug. 11, 2013
      Decorate your photos with LINE’s limited edition Ramadhan Stickers on LINE Camera and post them on LINE Malaysia Facebook fan page for a chance to win free LINE premiums and even a smartphone!
    Contest page URL: www.facebook.com/line.malaysia
     
v LINE's Special Hari Raya Giveaway
      Giveaway period: During Ramadhan and Hari Raya Period, 2013
      LINE’s original green Lebaran envelopes will be available as free takeaway for all Malaysian users at various locations across Malaysia including Pavilion, BHP, Chatime, Chaswood chain of restaurants, Nokia outlets, as well as HotFM events.

For more information, kindly visit http://line.naver.jp/R/shop/detail/993.

Useful Links
Already have LINE! - line://shop/detail/993
To Install LINE: - http://line.naver.jp/R/shop/detail/993 


[1] The special Ramadhan stickers are valid for 180 days after the initial download. 

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