Tuesday 24 November 2015

SPAO, MIXXO, WHO A.U Officially Open Their Doors On Friday 27th November 2015



SPAO TO BRING ON FASHION GAME ON 27 NOVEMBER 2015 

SPAO is the first original S.P.A (specialty store retailers of private label apparel) label launched by one of the biggest fashion retailer in Korea, E-Land Group. The global clothing brand shop bears a striking resemblance to Japan’s largest apparel retail chain. It is Korea’s leading brand shop that offers a large variety of items including casual wear to men’s suits, women’s suits, children’s clothing, underwear, sportswear, and accessories. It also offers product lines co-produced with top-notch designers. The brand collaborates with Korean entertainment powerhouse SM Entertainment on its marketing. Besides AOA from FNC Entertainment, the brand is currently endorsed by EXO and Super Junior‘s Eunhyuk, Leeteuk, and Donghae. SPAO is made with the vision of a simple yet personalised style. They are of high quality materials marked at very affordable prices for the mass market. After the success of their stores in Korea and Japan, SPAO is opening exclusively at Parkson Department Store in Pavilion Kuala Lumpur (Level 3) in November 2015. 

MIX UP YOUR STYLE WITH MIXXO THIS NOVEMBER 2015 

Mixxo is a top name in women’s apparel and is derived from the word ‘Mixology’, which is the skill of preparing mixed drinks. This translates perfectly in the freedom shoppers have to mix and match from the variety of basics and collections from Mixxo. Mixxo is set to debut in Malaysia this November 2015 exclusively at Parkson Pavilion. The brand mainly targets women in their 20s to 40s and will be suitable for all occasions – work, leisure and parties. Mixxo outfits are designed exclusively to fit the Asian women’s physique. Mixxo unveils exclusively at Parkson, Pavilion (Level 4) in November 2015. 

Laid back style with WHO.A.U 

WHO.A.U represents the Californian culture, freespirited and active lifestyle of this laid back destination. WHO.A.U brand was created based on six different concepts of the Californian culture: Outdoor, Campus, Street, Sports, Farm and not forgetting, the Beach. The foundation of product and marketing for the brand is very much represented through these themes. WHO.A.U also incorporated the 50-60’s in California, which was an abundant time for the Western Pioneer. This era reflects the challenger’s spirit and personifies contemporary, casual style that symbolizes the signature look of WHO.A.U Ideal for the sporty, active and fun-loving young man. WHO.A.U will be available exclusively at Parkson Department Store in Pavilion Kuala Lumpur (Level 5) in November 2015. 

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