Friday 27 September 2019

BTS x TikTok celebrates j-hope's new music by launching #CNSchallenge

 

To usher in the reveal of BTS j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’ today, TikTok, the world’s leading short video platform, launches #CNSchallenge, its latest global in-app challenge in over 40 countries and regions including Singapore, the U.S., U.K. and France. 
Having made history in Singapore recently by drawing an audience of 45,000 and selling out their concert at the National Stadium in the start of the year, the #CNSchallenge, whose name takes inspiration from the abbreviation of j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’, continues the momentum by inviting local TikTok users and fans of BTS to dance to the beat of the new song’s catchy chorus. Other BTS members will also be uploading their own videos. 
TikTok users can participate in this challenge in over 40 countries and regions globally, including Singapore, the U.S., U.K. and France from September 27 to October 4 (in Korea time) by creating creative videos to the tune of ‘Chicken Noodle Soup (feat. Becky G)’ with the hashtag ‘#CNSchallenge’. 
The ‘#CNSchallenge’ challenge is the second official collaboration between BTS and TikTok, with the first one being the ‘IDOL Challenge’ that took place last year. This in-app challenge aims to deliver j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’ to the world in a new way on TikTok, which has ranked No. 1 in the number of worldwide downloads on the App Store last August (as per Sensor Tower, non-game category) 
BTS has officially joined TikTok on the 25th, prior to the launch of the upcoming challenge. The account has gained more than 2M followers and 4M likes within 13 hours of opening, proving BTS’ global fame. Followed by the first video that celebrates the opening of their official TikTok account, BTS will be using this channel to engage with their fans across the globe.


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